KFC - YOMA MARATHON 2015 EVENT MANAGEMENT

PROJECT DESCRIPTION

We organized the KFC Myanmar brand presentation event held at the 2015 Yangon International Marathon.

We installed a 3m high bucket in a strategic location of the event for maximize the visibility and awake curiosity. The riders were invited to pose before the bucket via a photobooth and instantly get their picture. To complete the event, Myanmar actor Sai Sai Kham Leng and singer Ah Moon visited the stand which helped to attract even more public.

KEY FIGURES

• 4500 runners
• 360 photos printed
• 1080 people photographed which represent about 30% of runners
• Database edition
• Generation of hundreds photos via smartphones
• 50 dancers participated in a flashmob in front of the stand

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