BE ELECTRONICS BRANDING

LAST UPDATE: 10/2015

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PROJECT DESCRIPTION

KMD, largest electronics retailer in Myanmar, will launch its first tablet in 2015. Synapse Original worked on the branding in collaboration with KMD teams to find a name for the product: simple, modern and understandable by all.

We proposed BE Electronics because a tablet allows to be connected with the world, share, create and communicate. According to Freud, the desire is the mark of human being. With BE Electronics, consumers can access to their desires and become someone.

The logo is the result of a reflection on the round that refers to the notion of movement, originality and perfection. We have created a unique font declined for all letters of the alphabet.

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