LAST UPDATE: 10/2015BACK
The American brand is opening its first restaurant in July. In collaboration with its teams, our agency is scheduling different events to anticipate the launch and create consumer interest.
For Thingyan 2015, we operated the KFC Thingyan Tour. During the four day tour, 20 trucks traveled the main streets of the festival. KFC fans were able to book a tour ticket through a dedicated website. The event has been the only down the street entertainment, we collected a large number of data, the brand covered a wild area and participants gave us many positive feedback.