KFC - WATER FESTIVAL 2015 EVENT MANAGEMENT

LAST UPDATE: 10/2015

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PROJECT DESCRIPTION

The American brand is opening its first restaurant in July. In collaboration with its teams, our agency is scheduling different events to anticipate the launch and create consumer interest.

For Thingyan 2015, we operated the KFC Thingyan Tour. During the four day tour, 20 trucks traveled the main streets of the festival. KFC fans were able to book a tour ticket through a dedicated website. The event has been the only down the street entertainment, we collected a large number of data, the brand covered a wild area and participants gave us many positive feedback.

KEY FIGURES

  • 20 trucks
  • 160 tours in the city
  • 1680 kilometers traveled
  • 2000 buckets have been given
  • 984 participants
  • Thousands of photos taken via Smartphone
  • Media coverage
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