Samsung Galaxy A01 x Sai Sai Kham Leng


Samsung Mobile




Brief


The brief to Synapse Original was to launch the Samsung Galaxy A01, to a mass audience in Myanmar, by introducing the fact that a Samsung device with all its great features can now be purchased at a very affordable price point.





Description


In answer to the brief, we created a TVC featuring Sai Sai, as well an array of interesting characters from different walks of life. The diversity of the different characters as well as the humorous tonality of the TVC made it very relatable and interesting to a wide audience. The TVC was also supported by a radio commercial.




Result


Reach

3 Million


Video views

539,000


Engagement

15,000


Reach on Sai Sai page

208,000


Video views on Sai Sai page

55,000


Engagement on Sai Sai page

8,300


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