Samsung Galaxy A01 x Sai Sai Kham Leng

Samsung Mobile


The brief to Synapse Original was to launch the Samsung Galaxy A01, to a mass audience in Myanmar, by introducing the fact that a Samsung device with all its great features can now be purchased at a very affordable price point.


In answer to the brief, we created a TVC featuring Sai Sai, as well an array of interesting characters from different walks of life. The diversity of the different characters as well as the humorous tonality of the TVC made it very relatable and interesting to a wide audience. The TVC was also supported by a radio commercial.



3 Million

Video views




Reach on Sai Sai page


Video views on Sai Sai page


Engagement on Sai Sai page


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