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• Inspiration

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• World Day against Child Labor 2020

July 13, 2020

In an ideal world, all children should have a safe space to live, learn and develop. Unfortunately in Myanmar today an estimated 9.3% of the child population aged 5 to 17 is subject to child labour, including more than 600,000 who are currently working in hazardous environments. The rights of children is something everyone at Synapse Original holds sacred and so, we decided to use our voice and creative talents on this International Day Against Child Labour to raise awareness of the issue.

Our creative team recorded a short thought-provoking video, encapsulating the idea that work is not a child's game. The whole production process took only 36h and we managed to reach more than 350 thousands fans on Facebook in just five days. If you are interested in developing creative ideas that spread and support social causes related to your organisation, let us know!

Results

Reach: 359,047
Video Views: 118,673
Engagements: 3,566
Post Clicks: 24,192

Comparing to our page's historical average, the post performed:

56x more comments than average
95x more shares than average
60.6x more reactions than average

Agency: Synapse Original

Creative Director: Mario De Soyaz

Copywriters: Thura Aung & Su Yee Moe

Film/Editor: Arr Kar

Production: Yamone Oo

Check the video post on Facebook here

#Content #Digital #Inspiration #Social Media #WorldDayAgainstChildLabor