Brief

To launch a new PET bottle packaging in Myanmar.

Description

We have identified three objectives: to drive brand awareness and build brand affinity, to educate consumers on the benefits of Sponsor and to create awareness of the Sponsor PET product while driving trial consumption.

We decided to employ the talents of Project K, a vibrant and active K-Pop dance group that embodies the active image of the brand. In a TVC produced early this year, members of the group freerun across a bustling city, delivering Sponsor to those in need of refreshment. We also conducted a photoshoot with Project K and images we took have been used to create supporting elements to run alongside the TVC, including billboards, POSM and other OOH items.