Sponsor launch in Myanmar



To launch a new PET bottle packaging in Myanmar.


We have identified three objectives: to drive brand awareness and build brand affinity, to educate consumers on the benefits of Sponsor and to create awareness of the Sponsor PET product while driving trial consumption.

We decided to employ the talents of Project K, a vibrant and active K-Pop dance group that embodies the active image of the brand. In a TVC produced early this year, members of the group freerun across a bustling city, delivering Sponsor to those in need of refreshment. We also conducted a photoshoot with Project K and images we took have been used to create supporting elements to run alongside the TVC, including billboards, POSM and other OOH items.

Other works — All works

Samsung Galaxy A51, A71 & Note 10 - Awesome Dance

Firstly, we tuned into the regional “Awesome is for Everyone” BlackPink soc ...

# Galaxy #Launch #Live #Samsung #yangon

A Valentine’s Day story as told by Sai Sai

One of the most moving stories this Valentine’s Day came when Synapse Origi ...

#Grabfood #Love #SaiSai #valentinesday

Galaxy A Series - Be Alive

To showcase the vibrancy of youth and the daring power and interconnectivit ...

#BeAlive #GalaxyA #OOH #Samsung #TVC

Newsletter — Monthly

Are you in the loop? Get all the latest news, views and insight from Synapse Original in one timely monthly.