Sponsor launch in MyanmarSponsor |
To launch a new PET bottle packaging in Myanmar.
We have identified three objectives: to drive brand awareness and build brand affinity, to educate consumers on the benefits of Sponsor and to create awareness of the Sponsor PET product while driving trial consumption.
We decided to employ the talents of Project K, a vibrant and active K-Pop dance group that embodies the active image of the brand. In a TVC produced early this year, members of the group freerun across a bustling city, delivering Sponsor to those in need of refreshment. We also conducted a photoshoot with Project K and images we took have been used to create supporting elements to run alongside the TVC, including billboards, POSM and other OOH items.
NIVEA Spring joined forces with 4 young female KOLs who each championed one ...
To showcase the vibrancy of youth and the daring power and interconnectivit ...
Knowing that we needed to give a voice to a voiceless generation of women, ...
Are you in the loop? Get all the latest news, views and insight from Synapse Original in one timely monthly.