The Family Diary - Webserie


Samsung Myanmar




Brief


Increase customer favorability and adapt Samsung's brand image to relate to the Myanmar market.





Description


We devised a series of branded content. The Samsung Family web series where every member of the family acted out a role. Each two minute episode focused on their family life, with a humoristic tone. One episode per week was released on Samsung Facebook page. There will be at least two Samsung CE product placements per episode.




Result


Viewers

11.3 Million


Engagement

7 Million


Shares

36,000


Other work — All work


A Valentine’s Day story as told by Sai Sai


One of the most moving stories this Valentine’s Day came when Synapse Origi ...


#Grabfood #Love #SaiSai #valentinesday

A development for all at the heart of Yangon


The construction project of the century is finally complete! We've complete ...


#digital #realestate #website #yomacentral

NIVEA floral whitening roll-on launch


NIVEA Spring joined forces with 4 young female KOLs who each championed one ...


#EVENT #Floral #Launch #NIVEA #Roll-on #Spring

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