The Family Diary - Webserie


Samsung Myanmar





Brief


Increase customer favorability and adapt Samsung's brand image to relate to the Myanmar market.





Description


We devised a series of branded content. The Samsung Family web series where every member of the family acted out a role. Each two minute episode focused on their family life, with a humoristic tone. One episode per week was released on Samsung Facebook page. There will be at least two Samsung CE product placements per episode.




Result


Viewers

11.3 Million


Engagement

7 Million


Shares

36,000


Other work — All work


Stay Home Kiss


We found the perfect brand ally for the message "Stay Home, Stay Safe". If ...


#condoms #digital #illustration #kissmyanmar #video

Bawdar x Port Autonomy


We realized that bar branding in Myanmar was too often two dimensional; uni ...


#3d #bawdar #branding #outlets #portautonomy

Quality Campaign


Our team came up with the idea of a jingle.  A series of short videos ...


#digital #online #premiercoffee #production #quality #tvc

Newsletter — Monthly


Are you in the loop? Get all the latest news, views and insight from Synapse Original in one timely monthly.