The Family Diary - Webserie


Samsung Myanmar





Brief


Increase customer favorability and adapt Samsung's brand image to relate to the Myanmar market.





Description


We devised a series of branded content. The Samsung Family web series where every member of the family acted out a role. Each two minute episode focused on their family life, with a humoristic tone. One episode per week was released on Samsung Facebook page. There will be at least two Samsung CE product placements per episode.




Result


Viewers

11.3 Million


Engagement

7 Million


Shares

36,000


Other work — All work


A11, A31 & A21s YouTube Pre-roll


We knew the pre-roll needed to be dynamic and colourful to appeal to Gen Z. ...


#Samsung #a11 #a21s #a31 #digital #galaxy #youtube

Thingyan @Home LIVE


The whole team, as part of the NTM Group, wanted to honour the Thingyan Fes ...


#Digital #Event #Festival #Live #Thingyan #myanpwel

Sweat for Myanmar


The last few months have been very challenging to produce anything due to t ...


#Digital #Sponsor #SweatForMyanmar #Video

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