The Family Diary - WebserieSamsung Myanmar |
Brief
Increase customer favorability and adapt Samsung's brand image to relate to the Myanmar market.
Description
We devised a series of branded content. The Samsung Family web series where every member of the family acted out a role. Each two minute episode focused on their family life, with a humoristic tone. One episode per week was released on Samsung Facebook page. There will be at least two Samsung CE product placements per episode.
Result
Viewers
11.3 Million
Engagement
7 Million
Shares
36,000
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