The Family Diary - Webserie


Samsung Myanmar




Brief


Increase customer favorability and adapt Samsung's brand image to relate to the Myanmar market.





Description


We devised a series of branded content. The Samsung Family web series where every member of the family acted out a role. Each two minute episode focused on their family life, with a humoristic tone. One episode per week was released on Samsung Facebook page. There will be at least two Samsung CE product placements per episode.




Result


Viewers

11.3 Million


Engagement

7 Million


Shares

36,000


Other work — All work


A Valentine’s Day story as told by Sai Sai


One of the most moving stories this Valentine’s Day came when Synapse Origi ...


#Grabfood #Love #SaiSai #valentinesday

Discover a piece of Japan in the ATTIC


Sometimes the best experiences happen in the places where you least expect ...


# Mevius #AtticBar #JTI #Japan #TokyoNight

UEFA® Champion's League 2019


Unique set up wit, a tunnel stadium, a photo booth, a MC, a prediction game ...


#EVENT #Heineken #Liverpool #Tottenham #UCL2019 #UEFA

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