The Family Diary - Webserie
Increase customer favorability and adapt Samsung's brand image to relate to the Myanmar market.
We devised a series of branded content. The Samsung Family web series where every member of the family acted out a role. Each two minute episode focused on their family life, with a humoristic tone. One episode per week was released on Samsung Facebook page. There will be at least two Samsung CE product placements per episode.
We have identified three objectives: to drive brand awareness and build bra ...
Knowing that we needed to give a voice to a voiceless generation of women, ...
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