The Family Diary - Webserie
Increase customer favorability and adapt Samsung's brand image to relate to the Myanmar market.
We devised a series of branded content. The Samsung Family web series where every member of the family acted out a role. Each two minute episode focused on their family life, with a humoristic tone. One episode per week was released on Samsung Facebook page. There will be at least two Samsung CE product placements per episode.
We worked hard to understand the prophylactic market in Myanmar, the new ch ...
We tuned our target audience into Samsung’s “Awesome is for Everyone” campa ...
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