Brief

Launch GrabFood, the #1 food delivery service in Southeast Asia, in Myanmar for the first time.

Description

Pre-launching with "Drone" food delivery to grab everyone's attention, the launch comes with the biker challenge, a truly unique way to include audience in the brand's marketing.

Amplifying the launch campaign, we collaborated with Sai Sai on Social Media and OOH campaigns, followed by Valentine's Day campaign video where GrabFood and Sai Sai plays a cupid role between a long-distance couple featuring special promotions.

Synapse Original showcases the limit of creativity and at the same time incorporating the brand uniqueness in OOH campaigns such as taxi wrapping, LED videos, elevator and escalator banners featuring one of the biggest KOL in Myanmar.