Thingyan @Home LIVE


The biggest celebration in the Myanmar calendar, Thingyan was effectively cancelled first time ever when the Myanmar government ordered a period of lockdown as a result of the Covid-19 pandemic. When once the streets of Myanmar would be have been crowded with revellers celebrating the new year with water and festivities, now the country was to sit this one out with millions of people spending an anxious week inside their homes, often far from family and friends.


The whole team, as part of the NTM Group, wanted to honour the Thingyan Festival, the people stuck inside and the brave heroes on the frontline, working through it to save lives in the fight against coronavirus. This was when we decided to use the power of Myanmar's leading online entertainment platform Loka and ticketing platform Myanpwel to produce the first ever virtual Thingyan experience. 

To deliver our full virtual Thingyan experience, Loka's sizable following and Facebook platform played host to a two-day live stream extravangza. 

The public got the chance to connect again and to enjoy their favourite celebrities such as Thandar Hlaing and M Seng Lu giving exclusive performances, while also donating to support the fight against coronavirus by donating to the Myanmar Red Cross Society.

Participants followed influencers’ dance routines, learnt how to cook, discovered the latest trends and listened to some stellar live performances.



5.2 Million

Video Play

2.4 Million


356 000

Event response

+4 000


$ 743.97


$ 0.0003

Other work — All work

Sponsor launch in Myanmar

We have identified three objectives: to drive brand awareness and build bra ...

#Launch #ProjectK #Rehydrate #Sponsor #TVC

UEFA® Champion's League 2019

Unique set up wit, a tunnel stadium, a photo booth, a MC, a prediction game ...

#EVENT #Heineken #Liverpool #Tottenham #UCL2019 #UEFA

Kiss Me - Social Media Content

We worked hard to understand the prophylactic market in Myanmar, the new ch ...

#3D #Digital #Kiss #OOH #SocialMedia

Newsletter — Monthly

Are you in the loop? Get all the latest news, views and insight from Synapse Original in one timely monthly.