NIVEA floral whitening roll-on launch


NIVEA




Brief


Drive awareness of the NIVEA Spring deo range.

Claim expertise and credibility in whitening and long lasting fragrance.





Description


NIVEA Spring joined forces with 4 young female KOLs who each championed one of the fragrances. We have created a mini fashion show featuring each KOL launching the collection of fragrances.


We used floral motives on a white and blue background at every touch-point building the brand into the total experience including the stage design. 

We aimed to enchant our consumers with a detailed, sophisticated and bold expressions of the brand and the SKUs. 





Result


Total medias clips

90


Total KOLs clips

39


Total news clips

51


Overall PR value

USD 51,400


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