Brief

Drive awareness of the NIVEA Spring deo range.

Claim expertise and credibility in whitening and long lasting fragrance.

Description

NIVEA Spring joined forces with 4 young female KOLs who each championed one of the fragrances. We have created a mini fashion show featuring each KOL launching the collection of fragrances.

We used floral motives on a white and blue background at every touch-point building the brand into the total experience including the stage design. 

We aimed to enchant our consumers with a detailed, sophisticated and bold expressions of the brand and the SKUs. 

Result