NIVEA floral whitening roll-on launch
Drive awareness of the NIVEA Spring deo range.
Claim expertise and credibility in whitening and long lasting fragrance.
NIVEA Spring joined forces with 4 young female KOLs who each championed one of the fragrances. We have created a mini fashion show featuring each KOL launching the collection of fragrances.
We used floral motives on a white and blue background at every touch-point building the brand into the total experience including the stage design.
We aimed to enchant our consumers with a detailed, sophisticated and bold expressions of the brand and the SKUs.
To showcase the vibrancy of youth and the daring power and interconnectivit ...
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