Sweat for Myanmar


Sponsor




Brief


To produce viral-worthy content that showcases how Sponsor supports Myanmar’s first responders through the COVID-19 pandemic.





Description


The last few months have been very challenging to produce anything due to the COVID-19 restrictions. But this has not stopped Synapse Original from producing some awesome work! At the beginning of May we collaborated with Sponsor to create a video which pays tribute to Myanmar’s unsung heroes – the people who shed blood, sweat and tears to ensure we can all stay safe through the public health crisis. These are the heroes that #SweatForMyanmar. Despite production restrictions, we were still able to shoot original footage and edit it into the video you see below. It has been very well received and helped Sponsor reach new audiences.




Result


Engagement

Over 12,000 interactions


Facebook video views

Over 1,6 Million


YouTube video vies

Over 490,000


Other work — All work


Putting the heart back into Krispy Kreme


To make more Myanmar consumers consider Krispy Kreme we needed them to see ...


#Doughnuts #KrispyKreme #myanmar #valentinesday #yangon

Sponsor launch in Myanmar


We have identified three objectives: to drive brand awareness and build bra ...


#Launch #ProjectK #Rehydrate #Sponsor #TVC

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