Galaxy A Series - Be Alive



To showcase the potential of the live motion capture technology in the latest Samsung Galaxy A Series, particularly in a fashion that speaks to Gen Z, "the live generation"


To showcase the vibrancy of youth and the daring power and interconnectivity of Gen Z, we opted to create a fast-paced, colourful commercial reflecting all that this generation is about: being in motion and being A-Live.


Total video views on social media


Total engagement

288 000

Total shares

175 000

Total comments

4 800

Other work — All work

A Valentine’s Day story as told by Sai Sai

One of the most moving stories this Valentine’s Day came when Synapse Origi ...

#Grabfood #Love #SaiSai #valentinesday

Samsung Galaxy A01 x Sai Sai Kham Leng

In answer to the brief, we created a TVC featuring Sai Sai, as well an arra ...

# Galaxy #A01 #SaiSaiKhamLeng #Samsung #TVC

Thingyan @Home LIVE

The whole team, as part of the NTM Group, wanted to honour the Thingyan Fes ...

#Digital #Event #Festival #Live #Thingyan #myanpwel

Newsletter — Monthly

Are you in the loop? Get all the latest news, views and insight from Synapse Original in one timely monthly.