Galaxy A Series - Be Alive
To showcase the potential of the live motion capture technology in the latest Samsung Galaxy A Series, particularly in a fashion that speaks to Gen Z, "the live generation"
To showcase the vibrancy of youth and the daring power and interconnectivity of Gen Z, we opted to create a fast-paced, colourful commercial reflecting all that this generation is about: being in motion and being A-Live.
Unique set up wit, a tunnel stadium, a photo booth, a MC, a prediction game ...
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