Galaxy A Series - Be Alive


Samsung




Brief


To showcase the potential of the live motion capture technology in the latest Samsung Galaxy A Series, particularly in a fashion that speaks to Gen Z, "the live generation"





Description


To showcase the vibrancy of youth and the daring power and interconnectivity of Gen Z, we opted to create a fast-paced, colourful commercial reflecting all that this generation is about: being in motion and being A-Live.




Result


Total video views on social media

4.9M


Total engagement

288 000


Total shares

175 000


Total comments

4 800


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