Samsung Galaxy A51, A71 & Note 10 - Awesome Dance


Samsung Mobile




Brief


To launch the Samsung Galaxy A51, A71 and Note 10 Lite products in a two-phase campaign, letting Myanmar know “Awesome is for Everyone”.





Description


Firstly, we tuned into the regional “Awesome is for Everyone” BlackPink social media campaign via Facebook. BlackPink choreographed a dance sequence highlighting the features of the new devices, which are Awesome Screen, Awesome Camera, Long Lasting Battery Life. Through our Facebook campaign, consumers were encouraged to create a video of themselves performing the sequence and then sharing it online.


In the second phase, we created the Awesome Dance Contest by identifying various dance groups across Myanmar and inviting them to compete with each other and win the title of Samsung’s best dance group in Myanmar. To enter, the groups need to perform their version of the Awesome Dance by BlackPink and share it online via the Samsung Myanmar’s Facebook page.




Result


Dance Awesome contestants

16


Unique reach

15.72M


Reach

51.08M


Impressions

69.03M


CPM

$0.19


Engagement

9.47M


Views

5.29M


Link clicks

245,000


Dance Off Participants

322


Influencers joining dance off contest (Free of charge)

22


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