Samsung Galaxy A51, A71 & Note 10 - Awesome Dance
To launch the Samsung Galaxy A51, A71 and Note 10 Lite products in a two-phase campaign, letting Myanmar know “Awesome is for Everyone”.
Firstly, we tuned into the regional “Awesome is for Everyone” BlackPink social media campaign via Facebook. BlackPink choreographed a dance sequence highlighting the features of the new devices, which are Awesome Screen, Awesome Camera, Long Lasting Battery Life. Through our Facebook campaign, consumers were encouraged to create a video of themselves performing the sequence and then sharing it online.
In the second phase, we created the Awesome Dance Contest by identifying various dance groups across Myanmar and inviting them to compete with each other and win the title of Samsung’s best dance group in Myanmar. To enter, the groups need to perform their version of the Awesome Dance by BlackPink and share it online via the Samsung Myanmar’s Facebook page.
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