ယုံကြည်မှုရှိခြင်းရဲ့ အလှတရား


NIVEA




Brief


To acquire new users and change brand perception with the launch of the new NIVEA Floral Whitening Deep Serum (Spring) range.





Description


We collaborated with a female fashion designer to create a collection of clothing inspired by the three fragrances of the Spring collection. The collection featured sleeveless designs, showing the confidence of beautiful underarms.


To bring the campaign to life, we also joined forces with young female KOLs, each championing one of the fragrances. A NIVEA fashion show featuring each KOL launched the collection of fragrances.




Result


People reached (89% of the target audience)

4.96 million


Total engagement (KPI engagement rate of 4%)

5.3 million


Positive community response

65%


Neutral community response

30%


Negative community response

5%


Online media impressions

15.7 million


Online media reach

3.9 million


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