Viber stickers


Canal+




Brief


To engage with existing Canal+ customers and reach potential subscribers on Myanmar's most popular messaging platform, Viber, we created a set of uniquely expressive stickers, designed to be shared with friends and family in everyday conversation.





Description


Built around the multi-channel content highlights you expect from Canal+, like drama, comedy and sports, the Canal+ stickers were an overnight hit and within just 2 months they had been shared 1.5 million times by more than 1 million Viber users. How's that for a marketing idea that really sticks!




Result


Within 2 months

1.5 million stickers shared


Viber community has grown to

50.000


Stickers have been used by

1 million Viber users


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