Premier Coffee has updated their branding and packaging and the consumers respond negatively to it. Some people think the new package is fake, others think the coffee tastes diluted. But Premier Coffee is a national pride of Myanmar and it stands for the best quality coffee. So we were challenged to correct the misconception by showing consumers the best way to enjoy their Premier cup of coffee.
Our team came up with the idea of a jingle. A series of short videos where we focus on different personalities who will sing how they make their Premier cup of coffee. A driver, a designer and an office executive, all who drink Premier Coffee at different times but have a common process of making the best tasting coffee.
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